Product Marketing Project

Introduction

February and March 2022. Any Lagosian will attest to the impossible mission that is getting fuel. Fuel stations not selling fuel, long queues in the stations that sell, hyperinflated prices from both fuel stations and the black market. It has been a mess getting fuel for cars, and it is even more tiresome wondering how and why people can’t just order fuel.

This is a go-to-market strategy for Pump’d, a fuel delivery service. This document contains the following in their subpages:

• Product Audit
• Come-to-life Strategy
• Branding & Design
• Content Strategy
• KPIs

Product Audit

Come-to-life Strategy

Branding & Design

Content Strategy