| Strengths | Weaknesses |
|---|---|
| • Blue ocean product | |
| • Intellectual property | |
| • Agile and flat hierarchy resulting in quicker decision-making | • Lack of funding |
| • Unknown reputation | |
| Opportunities | Threats |
| • Frequent scarcity of fuel | |
| • Growing demand for product’s service | |
| • Product innovation and new growth platforms | • Growing poverty rate |
| • Early adoption from Customers | |
| • Potential Competition | |
Competitor A = Pump’d | Nigeria | B2C
Competitor B = Booster | USA | B2B
Competitor C = Cafu | UAE | B2B2C
| Competitive Advantage | |||
|---|---|---|---|
| Pump’d | Booster | Cafu | |
| Switching/Search Costs | - | - | - |
| Habituation | On-demand | On-demand | • Weekly |
| • On-demand | |||
| Economies of Scale | Free Market | Free Market | Free Market |
| Government Protection | None publicly stated | None publicly stated | None publicly stated |
| Marketing Strategy | |||
|---|---|---|---|
| Pump’d | Booster | Cafu | |
| Target Customers | • Car owners | ||
| • Car ride business owners | • Car ride business owners | • Car owners | |
| • Car ride business owners | |||
| Partners | • Fuel stations | ||
| • Delivery truck riders | |||
| • Automobile technicians | • Fuel stations | ||
| • Delivery truck riders | • Fuel stations | ||
| • Delivery truck riders | |||
| Value Proposition | Saves you time and increases productivity | Helps you focus on your business, employees, and customers | Helps you save time |
| Positioning | An enabler of your wants through automation | Energy solution that is eco-friendly | One-stop shop for all your car needs |
| Tactics | |||
|---|---|---|---|
| Pump’d | Booster | Cafu | |
| Pricing | • One-off transaction | ||
| • Subscription model | Flat rate pricing | Flat rate pricing | |
| Brand | Reliable provider | Assured motivator | Calm and Assured |
| Services | • Fuel Delivery | ||
| • Car Servicing | • Fuel Delivery | • Fuel Delivery | |
| • Car Wash | |||
| • Engine Oil Change | |||
| • Battery Servicing | |||
| • Tyre Changing | |||
| • Fleet Fuelling Service | |||
| Product | • Fuel | • Gasoline | |
| • Diesel | |||
| • Diesel Exhaust Fluid (DEF) | |||
| • Renewable Energy | • Fuel | ||
| • Engine Oil | |||
| • Battery | |||
| • Tyre | |||
| Communication | • Website | ||
| • Socials | |||
| • Website | |||
| • Socials | • Website | ||
| • Socials | |||
| Incentives/Promotions | • Sign up discount | ||
| • Subscription discount | |||
| • Free vehicle checkup | • Fuel and Energy Insights | ||
| • Smart Tanker | • Free Delivery | ||
| • Forestation | |||
| Distribution/Channels | • Lagos | ||
| • Abuja | • Texas | ||
| • California | |||
| • Maryland | |||
| • Tennessee | |||
| • Washington | UAE |
| SEO & Traffic | |||
|---|---|---|---|
| Pump’d | Booster | Cafu | |
| Web Traffic/Authority | N/A | The site ranks #537,665 on Alexa and has seen a 175K growth in traffic and engagement over the last 90 days. | |
| It has an Authority score of 38 on SEMrush. | The site ranks #618,523 on Alexa and has seen a 32.9K growth in traffic and engagement over the last 90 days. | ||
| It has an Authority score of 38 on SEMrush. | |||
| Keyword Rankings | N/A | 69 | 54 |
| Funding (Crunchbase) | $0 | $88.6M Series C | NA |
| # Employees (LinkedIn) | 2 | 166 | 306 |
| Notes (Customer Feedback, etc.) | N/A | Positive reviews from app stores and website | Positive reviews from app stores and website |