Copy & Content Database

Content Marketing

• Goal:
  • Awareness
  • Consideration
  • Conversion
• Type:
  • Blog Posts
  • Case Studies
  • Articles

Email Marketing

• Goal:
  • Consideration
  • Conversion
• Type:
  • Promotional
  • Acquisition
  • Retention
  • Newsletter

Video Marketing

• Goal:
  • Awareness
  • Conversion
• Type:
  • Product
  • Explainer
  • Social Content
• Style:
  • Lifestyle
  • Mockumentary
  • Animation
• Distribution:
  • Owned→
    • Website
    • Social Media (Organic)
    • Blogs
    • Email
  • Earned→
    • Social Media (Sharing)
    • Endorsements
    • Influencer Marketing
  • Paid→
    • Social Media Ads
    • Search Ads
    • Influencer Marketing
    • Sponsored Content

Social Media Marketing

• Channel:
  • Meta
  • LinkedIn
  • Twitter
  • Instagram
  • Reddit
• Pillars:
  • Brand Speak
  • Thought Leadership
  • Lifestyle/Entertainment
• Tone:
  • Friendly
  • Assured

Product Education Plan

• Goal:
  • Awareness
  • Conversion
  • Onboarding
  • Retention
  • Expansion
• Type:
  • User Manual
  • Walkthrough Videos
  • Articles

Event Marketing