Pump’d Brand Foundations

<aside> 📌 Name - Pump’d Tagline - Fuel from home Comms Mantra - Get Pump’d Today! Stay Pump’d!

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Brand One-liner:

Pump’d provides fuel delivery service to people with busy schedules which helps them save time and increase productivity.

Branding Q&A

• Who is going to use Pump’d and why are they going to use it? Busy workers who want to fuel their cars
• What is the USP? What makes Pump’d unique compared to others? Users can place one time orders or subscribe to have scheduled deliveries
• What is the look of Pump’d? What is the main message it transfers with its visual symbols like logo, colours, illustrations, etc.? Assured and calming, like placebo felt when entering a hospital when ill
• What feelings and emotions will Pump’d wake in its users? Calmness, order, relief, trust, fulfilment
• What is the tone and voice of your app? A friend who motivates you in a semiformal tone
• How will users get information about Pump’d? What are the channels of communication between the app and the user? Information: App, website, social media, Google Ads, word of mouth Communication: Social media, website blog, app push notifications

App UX Copy

Hero Copy: Get the fuel you need, when you need it.

Follow-up Copy: Save time and stay productive by ordering fuel on your phone with Pump’d. Quality fuel for your engine, quick delivery for your convenience; get Pump’d today.

Alternative

Hero Copy: Fuel delivered to you. On time, on schedule.